Time to Get Rewarded At Ladbrokes. Ladbrokes are now Best Odds Guaranteed on every UK & Irish horse race! If you back a horse at the early price but the SP is higher, you will be paid out at the bigger price! Click for more details. Ladbrokes' essential strategy is to create long term value through the provision of quality products and services that will enable management to drive revenues across our Retail, Telephone and eGaming portfolios, control costs and capitalise on the Company's key strengths. Ladbrokes is: • A long-established, trusted and widely recognised brand • A market leader in UK retail betting with a Blue Chip estate of betting shops • The retail betting market leader in Ireland and Belgium • A market leading online operator via Ladbrokes.com Ladbrokes has: • A history of innovation and profitable adaptation to regulatory, fiscal and technological change • An effective risk management system and more than 100 years of bookmaking expertise • A strong management team with significant experience in the betting and gaming industries